Week 9 EOC: Social Media

Since our brand is about building unique cookies, we decided the holidays would be a perfect time to launch a social media marketing campaign. The idea is to promote user submitted videos and photos of their creations for a contest. The contest is to build the most crazy and unique cookies, structures, or whatever you can make with our edible playdoh cookie dough for Santa Claus to eat on Christmas Eve. Through out the month of December we will bet promoting our contest, and showing user submitted videos on all of our social media handles. The videos will create a buzz and people will want to create better cookie creations. The winner will not be revealed until Christmas Eve in a commercial where Santa will come down the chimney to eat the winning playdoh cookie creation. I think it would be an exciting way to get customers involved in social media and boost sales of the product. The winner will receive a cash prize, year long supply of our product, and their winning structure in a commercial.