“The foundation of any marketing
plan is the firm's mission statement, which answers the question “What business
are we in?” (Lamb, Charles W. MKTG 9, 9th
Edition, p. 21). Our mission is to provide
families with a fun activity that has benefits to not just kids, but parents as
well. Anyone can get the kids together and bake normal, plain cookies. Also,
anyone could get regular playdoh and make fun sculptures. Why not bring both
activities together into one, fun and delicious product. Our product is edible
playdoh cookie dough, and it is the answer to a fun family activity for all.
Kids can have fun building all sorts of different cookie creations with our
various colors, and everyone gets to enjoy the delicious baked cookies! We are
in the business of creating happiness and fun for all.
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