Marketing Mix: Product

Our product is edible play-doh that can be baked into cookies, and comes in four different colors and 3 different flavors. There is nothing else like our product out on the market, so we believe we can capitalize on that. "A product may be defined as everything, both favorable and unfavorable, that a person receives in an exchange. A product may be a tangible good like a pair of shoes, a service like a haircut, an idea like “don't litter,” or any combination of these three. Packaging, style, color, options, and size are some typical product features. Just as important are intangibles such as service, the seller's image, the manufacturer's reputation, and the way consumers believe others will view the product."(Lamb, Charles W. MKTG 9, 9th Edition. pg. 174)  It is important to know exactly what your product is, and offers. You must be cohesive in an all around marketing plan. You are not just selling the product, you are selling everything and anything involved in the project. It is important to consider all factors when putting out your product. There are plenty of cookie dough’s, there are plenty of play-doh type products, but none mix the two together. Our experience is one of a kind and that is what we want to emphasize. Branding and packaging are important factors to a product. We want to provide top notch branding and a packaging that catches the customer’s eyes, and is easy to understand the product. “Packaging does more than identify the brand, list the ingredients, specify features, and give directions. A package differentiates a product from competing products”. (Lamb, Charles W. MKTG 9, 9th Edition. pg. 185). It is important our packing lets the customer know what our product offers. We are not just cookie dough; we are an experience for the whole family. You can build and be creative, and make anything you want. Why choose boring old chocolate chip cookies?