Implentation Evaluation Control

Implementation of the marketing plan means executing the plan. This is so important to having a successful plan. This is simply putting into action everything that you have worked so hard planning to do. Sticking to the plan, and executing properly is essential to achieving the goals set by the marketing team. The implementation of the plan makes sure everything happens in the correct time, and sequence that the team planned on. Our team planned to do social media hauls, commercials, and contests. “There are a lot of great ideas that have come and gone in [the digital advertising] industry. Implementation many times is more important than the actual idea.” (Lamb, Charles W. MKTG 9, 9th Edition. Pg 16). Execution to your ideas is the most important! Following up on your execution of the marketing plan is the next step. Evaluating how your plan is doing. “Four common reasons for failing to achieve a marketing objective are unrealistic marketing objectives, inappropriate marketing strategies in the plan, poor implementation, and changes in the environment after the objective was specified and the strategy was implemented.” (Lamb, Charles W. MKTG 9, 9th Edition. Pg 29). You have to evaluate your plan, and make sure you are hitting the goals you set, and it is working. If you aren’t evaluating and making the necessary changes to meet your goals, you will not be successful. “Control provides the mechanisms for evaluating marketing results in light of the plan's objectives and for correcting actions that do not help the organization reach those objectives within budget guidelines” (Lamb, Charles W. MKTG 9, 9th Edition. Pg 29). Usually a marketing audit is a  good control mechanism. It is basically a evaluation of how your marketing plan did. This is important for a company because it lets you know what did well and what didn’t, and how your budget ended up. Overall these 3 steps are important to a marketing plan. They can help you for the future.