Marketing Mix: Promotion

Effective promotion to your product is essential to success. To create this we have developed a promotional strategy: “a plan for the optimal use of the elements of promotion: advertising, public relations, personal selling, sales promotion, and social media” (Lamb, Charles W. MKTG 9, 9th Edition. Pg. 276). Since our product is one of a kind, we have an advantage in convincing customers to try our product over others. Our product is unique and gives us a competitive advantage. We plan to broadcast commercials, social media, hold contests, and just put our product out there as much as possible. Listening to feedback on our product is super important for us. Since it is a new product we want to see what people like and dislike. We believe if we use as many advertising options as possible our product will succeed. Social media is the fastest growing avenue of promotion. We plan to focus on that a lot. “Social media are promotion tools used to facilitate conversations and other interactions among people online. When used by marketers, these tools facilitate consumer empowerment. For the first time, consumers are able to speak directly to other consumers, the company, and Web communities.” (Lamb, Charles W. MKTG 9, 9th Edition. Pg. 285). This is more important than ever now a days. People talk. We want to be involved in every aspect of social media, and make sure we are connecting with our customers.