Week 1 EOC: Great Customer Service

Excellent customer service is essential to any business, now more than ever. The competition is everywhere, in every realm of business. What sets each company apart is not just the products, is the customer service they provide with that product. I think a key component to customer service is being ahead of the customer, and knowing what they want. You must surpass all of the customers expectations. Customer satisfaction is what businesses are looking for. In this day and age, a bad experience can travel very quickly, and affect business. I will use Las Vegas nightlife as an example. A bottle of grey goose costs somewhere around 30 dollars, at the club it costs 500 dollars. Now that seems ridiculous, and no customer would ever be satisfied. The clubs have still made it possible to send customers home happy, and raving to all of their friends (not every time). It is the experience they sell to you, they provide a world class lighting system, speakers, DJ's, LED visuals, beautiful women serving you, and people all over the venue making you feel VIP and trying to give you an over the top experience. It has worked, and worked well in Las Vegas. They have successfully sold you a 30 dollar bottle for 500, and you probably bought 4! You also probably tipped your waitress a ridiculous amount of money, and many times the customer walks away drunk, happy, and wakes up thinking what an amazing time they had. That is just one different kind of customer service, and they strive to be perfect at it. At the end of the day, it's the only way they can survive.